Yonex VCORE
_Visual System for Campaign_2023
Yonex launched its 7th-generation VCORE racquet in 2023, featuring high trajectory spin technology for improved performance and gameplay. The campaign “The Art of Spin” included top players like Denis Shapovalov, Caroline Garcia, and Elena Rybakina and aimed to appeal to a wide range of customers, from professionals to intermediate and junior players.
Together with Steelhead Studios, Deutsch LA's production company, we partnered with Yonex to art-direct and designed the campaign creating a series of assets to support the product's launch with online videos, OOH, and social media posts.
Together with Steelhead Studios, Deutsch LA's production company, we partnered with Yonex to art-direct and designed the campaign creating a series of assets to support the product's launch with online videos, OOH, and social media posts.
